It is very expensive comoared to its rivals.lg is a good brand but it should be able to lower down the prices a bit so that a normal consumer can buy it for getting an experince of it at home.price range going too high is not the solution though quality is very good but again the price matters alot.the rates should be cut down and it will lead to a great sale in market.and on the other hand the company will earn a lot more profit just by lowering prices a bit.giving ots competitors a tough battle to survive.