Hii, im a loreal regular costumer and even had used all most all products, the colour protecti Red shampoo it is mostly used after your applying a color and you nreed to wash your hair with which it can protect your hair colour 1) it protects your hair colour upto 3 to 4 months 2) it makes your hair silky and smooth 3) it protects your hair colour upto 30 washes 4) UV filter protects hair color 5) It nourishes the damaged and dry hair 6) Hair growth elarges 7) Makes your hair smooth and silky 8) Its a complete hair color protecting shampoo unlike other shampoos when you applies you can oberve how your hair colour vanishes along with the foam of the shampoo , Highly recommended product And frangrance is also too good