This shampoo is white in color and comes in black bottle. It’s consistency is thicky like body lotion. The fragrance of this shampoo is quite strong.It is not travel friendly. This shampoo does not give the permanat solution of hair fall. It contain SLS which is very bad for hair and other lots of ingredients . It doesn’t nourish the root rather it makes hair look oily on next day of shampooing. It is like any other anti hair fall shampoo. This shampoo does not make hair strong but the price of this shampoo is quite cheap.