This is the brand I always in love.it makes my hair smooth and bouncy .it has 37 Different shades and also ammonia free.it gives nourishment to the hair .this hair colour brand gives the rich texture to the hair .burgendy and dark brown are my fav colors .its onlin presence in various websites makes it easy for the customers to buy at offers .the cost are also reasonable .all who wann show of with their hair can use the product along with the good conditioner and a shampoo which gives the extra good results .