I have used many gels, each of them less effective than the previous. Until I finally chanced upon this one just as I was getting desperate.
Basically this ones  strong. Itll keep your hair in a tight hold for 4-5 hours, and give you the wet look for 2-3 hours before it begins to fade.  Best for spiky hair look or the pulled back look (ie like Luis Figo has). Not effective on long hair, but I suppose when you have longer hair, you have to use more gel lol.
Well  not much to say.  Smear it on both your hands, dont rub and apply gently.  Give it 5-10 minutes to dry, dont mess with it. Afterwards, youll have the hardest hair. Have your hair damped before applying ie towel dried after bath.
Unlike other gels which just hold your hair, or dont do anything, this one holds you hair in place as well as gives it the wet look.
PS: My hair in my photo, styled with this gel  :D