I used to apply to my hair believing it’s brand name and marketing hype. The ease of application is good and it’s thick, too strong smell which does not stay long. The after effects of applying this shampoo, it makes the hair thin and I felt the hair fall too had started. Too much of chemicalis involved is the issue I felt. My hair lost its strongness. Not a great product for me and did not stand up to its brand name, not great value for our money. I stopped using it as it did not work for me.