The prestigious Italian Sportswear Company, Lotto, has made a grand launch of laceless soccer shoes for the first time. They are being extensively used in the FIFA 2006 World Cup.A fact well-known the world over is that football is Lotto’s core focus and expertise but is also a big name in tennis, running and lifestyle.
Since World Cup 2002 ended, Lotto R&D Centre was already at work, analyzing and studying the matches and the players’ behavior on the pitch in order to make further improvements in football shoe performance. And the result is there for everyone to see in Germany currently in form of Zhero Gravity, the first football shoe without laces.Zhero Gravity is part of the Zhero Project which includes also Zhero Evolution and Zhero Leggenda, each carrying unique technical characteristics and features capable of fully satisfying the needs of players at all level. “Lotto is proud to be the pioneer in the football shoe field, “notes Andrea Tomat, the President and CEO of Lotto Sport Italia. He further adds, “this revolutionary product is absolutely unique in the world and it emphasizes our strong commitment to constant innovation.
The 2006 World Cup in Germany is ‘Lotto’s project’ for football and the planned investment for this event is considerable.” In Lotto’s history, major sponsorships have always been the keystones to success stories.
Legends such as Boris Becker (Tennis player from Germany) and Said Aouitta (a Moroccan runner) are a case in point. The current sportspersons being sponsored by Lotto are Petr Cech (Goalkeeper, Czech Republic), Cafu (Defender, Brazil), Luca Toni (Striker, Italy), Andriy Shevchenko (Striker, Ukraine), Sania Mirza (Tennis, India), Dominik Hrbaty (Tennis Slovakia).