Its been 2 months I purchased this louis philippe shirt, no bubbling, no colour fading even thogh I am washing it at home, its cotton still has the same glow. Louis philippe is an american company since 1986 and really a best quality shirt maker ever since. They use premium quality cotton as I have purchased one I can feel the difference between other brands, this brand is giving us what it has promised no low quality business and I am very happy about the quality of their product. If you really want to feel the difference just give it a try.