When there was no time for facewash, middle class people used to wash their face with soap and I was one of them. The majority of Lux’s soaps were advertised on television. So I started using Lux soap too, within a few days I came to know that my face was getting a bit strange, it had become very dry and it happened due to using Lux soap. So I stopped using Lux soap. It is also very expensive and buying it does not do anything as seen in TV.