Maggi is there in market since I was a kid. The different taste, masala makes it stand in the market against its competitors alone & strong. The history of Maggi is quite simple & interesting. Mr.Julius Maggi in Switzerland started it and it has merged with Nestle in its early days.
The taste remains the same if prepared differently though. Sprinkles of cheese balls after preparing of maggi makes it double tasty and yummy. Maggi can be replaced with nothing. Neither Yipee, Top ramen or anything else!
Yummilicious.