As I am a big fan of maybelline products, this is one of the best among all.the balm has a fruity fragrance and very moisturising.very light and smooth on lips not like heavy lipsticks.it hydrates the lips very nicely and plus point is that it contains spf, protecting lips from harmful rays.one issue with the balm is that it has to be applied several times a day., not longlasting but it give a natural matte type look to your lips.i think it is a must have item in every girls bag.??