Although there are many more lip balms available in the market now a days, but Mayebelline baby lips has become very popular because of its beautiful color tints as well as its high moisturising properties. I have dry chapped lips & hence lip balm is a must in my hand bag. Mayelline baby lips are so soft & creamy that it keeps my lips hydrated for around 4 to 5 hours. Moreover, it comes in different color shades which is necessary when you have cracked lips & you just cannot apply a lipstick on it. And the smell is so fruity & sweet kind a that everybody would love ????