Mid-Day has been around for years now. It is perhaps the only eveninger (afternooner nowadays - available at 10:30 a.m.) thats so popular with people. The reason though is not the news.
Mid-Day is the kind of tabloid that can be read according to the time you have in hand. You can finish off your Mid-Day in a 5 minute tea break or in 40 minutes of local train travel.
Mid-Day is also perhaps the most colourful and snazzy newspapers in town. In fact you could call it a gossip magazine for all sexes that comes everyday at a very affordable price.
Mid-Day never excited anybody for the news, it has always been famous for job seeking for some or for the want of entertainment info in Mumbai and the exciting offers that it runs every season.
Well sometimes though the Mid-Day has given me great knowledge about my own city, there is one thing for sure, they do know the city of dreams really well. Well, if they didn’t it wouldn’t be the best selling eveninger in town.
The clinchers for Mid-Day though are the 3rd page Mid-Day Mate and my personal favourite - The crossword page.
’’Really yehi hai Mumbai meri jaan’’