Mid- Day is the very essence of Mumbai. If it is in Mid- Day then it is happening. Unless it is in Mid-Day it is not news!! I may sound biased but this is true for any true to heart Mumbaikar. It is an afternoon paper, and is way ahead of any other afternoon paper in Mumbai. The supplements it has are very informative. Mid-Day List tells you all about the events, movies and entertainment news tec. Mid-Day Classified is an epic for job hunters and any other type of advertisers. Mid-Day Hot-property is all about real estate and property in and around mumbai. Mid-day caters to the suburbs of Mumbai as well. It has Metro Mulund, Thane, Borivli, Chembur, Malad, Bandra, Ghatkopar, Lokhandwala and Vashi. These supplements are out once a week and has a very local, suburban flavour. The mid-day crossword is also a fav of many. This paper is read by one and all. This is the paper that everyone reads, that everyone quotes, that everyone is familiar with. This paper has become a habit for Mumbaiites.