Mid-Day is among the most popular afternoon daily in Mumbai. But my personal opinion about Mid-Day is not something that would make its addict happier.
First of all what the common man needs when he purchase a afternoon daily. Most of the news is directly taken from Afternoon newspaper. They do have many columnists writing for them but the subject chosen by them is totally weird and is of no use to citizen of Mumbai.
Half of the paper is filled by stupid advertisement and TV program schedule, and than there is semi-nude pic just on the third page “Mid-Day Mate”. Till today I am not able to figure out the aim of all the Mid-Day mate. Can anyone explain it to me? The Crossword section is also which needs some urgent changes.
The only thing that makes this newspaper sell is lack of competition from other Afternoon dailies.
I feel instead of purchasing these rubbish dailies we should use the Internet medium for regular updates around the world.