Have you ever had a cola that acts as Menka or Rambha or Urvashi or Tilottama.
(Laughs apart) for those unaware of all these names, let me first give you run down on them. Then I’ll take care of Mirindaaaaah.
Menaka or Rambha were female weapons which God of the Gods - Lord Indra – himself used to use against poor meditating Rishiz and Muniz to distract them. Well, technically speaking, these femme fatale were residents of God’s own kingdom, but were sent frequently to Earth, of course, for ‘that’ mission, where she would do all kinds of tricks and seduce those who were on The Path.
Now, all this females used to use their capacities to slacken the characters of all saints, sadhus, rishis and munis. Now come to think of it, if a Cola (wouldn’t it be so nice of me not to call it Cola and just call it a soft-drink?) can seduce a person all of seventeen or fourteen and half years (I’m still not sure about the character’s age in that retro looks)it sounds or rather appears strange. So is it like one of the juicy Apsara lot metamorphosed into a bottle of Mirinda?
Another point which I couldn’t gulp was this! Even if you are saying that your ‘juice’ is so powerful that it can affect anyone’s character (repeat, character. and a single sense out of those six we have) then why only it makes a dumb-looking teen male do dumber thing like spending money which were meant for a hair-cut of his younger brother on a bottle of just soft drink. If the soft drink was the prime object of his desire he could’ve done some other gross things which in fact are gross. Something that does look like ‘character ka phisalna’?! Like throwing a coin on the floor and then peeping at a girl’s skirt while acting to scooping it up. Or, picking up a money purse from the road and instead of returning it to owner with honesty just get the money spent on soft drink?
Just like everything, this TVC has brighter sides too. Take, for example, its music which is, honestly, honey to my ears. Even while fumbling to make an omelet in the kitchen, I could tell if this ad is going on TV in my drawing room from the hip-hop beats of it. It is very simple yet very beautiful. Gets into anyone’s psyche or, for that matter, the ‘character’. Well, that’s the best part of it besides the way it has been shot in entirely different backdrop which is quite retro and has the strength to stand out in today’s other fizzywizzy clutter of superficial TVC with plastic faces and unreal milieu. Honestly speaking this one does leave an impression, or say, takes one back to an era bygone.
Model choice is up to brim. Nothing extra-ordinary about it, except that ‘sumo’-ed kid who succumbs and suffers to the temptation of his weird ‘character’ brother! I will have to admit here that nowadays Indian TVC have learned the value of ‘character’ if we look at the choice of actors who played their roles in this mirindaaaaah ad. Kudos to the model coordinator for the selection of vulnerable yet brat-ish kid.
About other things, there is nothing.
All in all, an ad that would remain longer than the taste of the soft drink itself. God know whether its for the things which I said first or for the things I said in the end. I leave you my guesswork, folks!
Ps: on second thought, I’d say its still better than its predecessor, ‘jor ka jatka’!