This lipstick has a luminous, silky finish. Innovative formula which produces pure and vibrant color. Glides on easily over the lips and feels comfortable all day. Hypoallergenic. It’s formulated to minimize the risk of allergies. The texture of this lippy is just fine. It’s not very smooth. The texture feels a little thick and doesn’t glide on too easily as claimed. The formula is non-sticky and lightweight. Also is package is sturdy. It definitely is a must buy product.