By getting more number of screens in comaprison with Rustom and a weekend with monday holiday, the director who himself is the producer might have thought that he can easily make a 100 crore at box office to some how match the cost and make some profit if possible.
Being the director of Lagaan, Jodha Akber, Swadesh etc and coming after after a break of 6 years, the expectation were huge and here he failed miserably. He could have made this filim without the platform of mohenjodaro which has got a major importance in our Indus Valley civilization.
Now its high time for these type of directors to think that audience are not brainless. You have to earn it from us rather than expecting that we will any how spent at the ticket counters. never think that you can easily make a 100 cr unless and until there is a Salman Khan over there.
So this movie is going to be one of the biggest dissaster with respect to the budget in Indian film history.