Pharmaceutical Industry is the backbone of any country’s economy. It is an indicator of a country’s growth. This business must be strong in any country as it helps maintain that particular country’s main resource .. Labour. Labour Forces are very important to any country and are the pillars of its very existence. More so, Developing Countries like India are more Labour Driven than Technology Driven. Their prowess or at least a fairly good understanding of the Pharma Industry is a must.
Pharma Industry in India
Multinational Companies have set their foot upon Indian soil from long ago. In the Pharma front Bayer , Pfizer and a host of other companies set up their undertakings and were ruling the Indian Pharma Industry. The emergence of these giants brought in their fiery Indian counterparts. The Pharma sector is very tight and crowded in terms of number of players. A Steady inflow of Indian Pharma companies along with their MNC Counterparts have ensured that the Market Share is very edgy. The Company which commands the highest market share has around 6 percent of the share, the next best comes up with a close 5.80 percent. This envisages a very healthy growth where no one is a master and the fittest will survive.
Changing Scenario
Around 5 to 10 years earlier the MNC’s were ruling the roost in the Pharma Sector . They captured the market with sheer size, capital and the capacity to do Research and Development and roll out new Drugs. Research and Development is a very important area in the Pharma Segment. It evaluates the Company?s strengths , its capacity to survive in the market in the long term. The success of a Pharma Company is dependent on the Drugs which it rolls out and how effective the same is . R & D has many stages .. first being development of molecule , which is the first step in preparation of a Drug. Thereafter Clinical testing of the molecule ensues. The testing is carried out in three stages for surety of the drug. After the testing the Drug finally rolls out in the market after obtaining the requisite Patent for the same.
Guerilla Tactics
Indian companies survived in selling general drugs. The capacity to bring out a new drug eluded them as they did not posses the capital and the gestation period to invest in R&D. R&D may take many years before the drug in brought in to the market.
Our Pharma brains then came out with a two pronged strategy. First the companies couldn’t sell bigger drugs as patents were taken by the MNC’s for around 20-25 years. So we closely monitored the expiry dates for these patents and set up Legal experts behind acquisition of the same and also acquisition of small marketing companies in these countries to market these drugs. These drugs are always sold at high rates and Indian counterparts can easily roll out drugs with a lower cost due to less cost of production and Flood the market.
The second way was to set up and R&D department but to develop a drug only upto the Molecular Stage and then sell the same to an MNC or a bigger corporation for a healthy sum. This may sound like gicing away our knowledge , but then this is needed to build up the company then further R&D can commence.
Morepen Laboratories
Within the Indian Pharma Industry we have the Developed entities and developing entities and I would put Morepen in the developing slot. This 200 million US $ company deals in generic drugs. They have quickly moved out also dealing in Branded Formulation, Medical Devices and Diagnostics.
Achievements in the Global Sector for Morepen is that they have acquired three international Patents, the latest being the second largest molecule ever.
Armed with the Slogan Health in your hands powered by the Brand name Dr Morepen they are slowly making inroads into the Sector. They have also acquired Burnol from Smithkline Beecham.
A very heartening fact is that they have successfully glorified medicines through their advertisements. Their Products like Anti Acidity drug Dab Fizz , a vitamin drink C Sip and a laxative Sat Isabgol are marketed through trendy new age advertisements. The Pharma sectors lacked glamour all these years and Morepen has succeeded in bringing in this glamour to the Industry.
Satya’s Statements
This article was more on the Pharma Industry than on Morepen itself, but this preamble was of utmost importance to lead into the company itself. Facts and figures have been compiled from https://morepen.com .
Satya’s Tips on Using Drugs
USE DRUGS ONLY ON DOCTOR’S PRESCRIPTION.
CHECK EXPIRY DATES ON THE DRUGS BEFORE USING THE SAME.