Nike has came to a point where only its name is enough to increase its sale. But by only this some people wont buy it.
Bottle design - its simple and attractive. No extra design are added to make it a waste. People usually consider sweet simple things.
Lasting effect - its depends upon the surrounding atmosphere. If the surrounding atmosphere is stinky it doesnt lasts longer. If the surrounding atmosphere is average then it lasts for longer time.
Brand appeal - As people are now-a-days preferring branded materials soo its appeal is much more higher then the goods available im the market.
Compliments - according to me its one of the best kind of deos available in the market.