I bought this deo 2 month ago although I dont use it regularly and because of that it lasted till now and brand name is enough to tell about it.Talking about bottle design it is quite good and gives a premium look. And has good graphics on it which also attracts a lot.It usually last long for about 6-7 hours which I this is not a good thing about it but its fragnance is just mesmorising so I have to keep it.Nike the brand name is enough and brand appeal is also very great its has quite nice fragnance which shows its brand value.I have recieved a lot of compliments about how I smell and every one keep notices me everytime because of my smell and that is quite a happy moment for me.Overall a great product.