My mother kept her youthful glow well into her 70s. I am a 58 year old man who does not the product myself. however as long as I can remember since the age of 6 or 7 my mother would use noxema cream every night before going to bed. It would be used to remove makeup and clean the pores of her face as well as moisturizing her skin. She would rub it on her face then remove it using cotton wipes. Shewould never leave in caked on all night because my father would have had a fit. My mother passed away at age 75, and had almost no wrinkles on her face. she had the glow of a 30 year old the last time I saw her.