OBI MOBILE
made its debut in India last year as a provider of low-cost Android smartphones. What made this company different from numerous others newcomers is that it had a strong backer; ex-Apple CEO John Sculley to be precise. However, Obi Mobiles seemed like every other company, picking an Original Design Manufacturer(ODM) from China to design and manufacture phones to sell under its own name. The company’s debut offering, the Obi Octopus S520(Review| Pictures) only focused on specifications but failed to address other key areas like aesthetics and user experience.