I use this product since 2 month back. lasting effect is not so bad but also its smell is not very good. brand appeal is very good.there are various type of smell available in this and this is very good.the compliments received is very good and very effective.there are very competetor are available in the market.but this is very good in all this and I m very happy with this product. my suggesation is to every one to try this product atleast one time.