It is true.olay natural white is one of the best cream in fairness.actually it have multipule function.i am using it since more than 10 years.and believe me I feel the magic of fairness instantly.i became more fair and have glowing skin also.i love this product so much.one thing which I want to share with you all that in market you found two types of the same olay natural white cream but I suggest you to be sure in purchasing that you should by the black mark tude not the green mark.because result is good of the black one.