Olay natural white cream .it’s light and silky with a mild smoothing fragrance which is very pleasant smell. They makes a perfect base for applying makeup. They moisture my face 10 min prior to make up and they also result comes olay Natural White Day Cream is perfect enhance skin complexion. Instantly recovers the lost radiance of my skin. It’s cream tube itself is very classy with a translucent base. As for whitening effect .they removed dead skin cells, tan texture & contained pigments, gradually living skin colour fairer and radiant, I did notice an improvement in my complexion after 3 weeks of use they it’s also aided to improve my skin tone.