OLX is one of the highest visited website in India due to their slogan, "Yeha Sab Kuch Bikta Hai." Honestly, I have seen such classified as "Wife for selling", "Chaddi for selling", "used Nirma shop for selling" and many more. As a classifieds website, OLX India is positioning itself as the place where everything gets sold.
OLX is one world’s largest classifieds websites with presence in more than 90 countries. In India, it is present as OLX.in where you can sell anything you own under the sun.
Overall Strategy:
As a classifieds website, OLX India is positioning itself as the place where everything gets sold. With taglines such as ‘Sab Kuch Bikta Hai’ and ‘Bech De’, it is promoting itself as the place where sellers can get good deals on their products.
Platform-wise Strategy:
Facebook:
The Facebook page boasts of a huge community of 25 lakhs and sees some really good engagement. But going through their content, I got bored very quickly. It’s the same Q&A type of updates that go out everyday. The content seemed monotonous to me.
But somehow, this same content is generating good engagement for them. So I guess there’s no point in complaining.