Well, when it comes to cookies, there are 100’s of brands lining up in rows.I have tasted most of the famous delicacies especially since I am a great fan of cookies and has a great passion for food.When I was a kid I saw so may advertisements about OREO biscuits and thought that it was rich and has a better taste than other brands like Britannia Good_ day, Parle Chaska maska, Sunfeast or Unibec .Ya for some time I was fakely under impression that it was something classy and different in flavor, but unfortunately it tasted bitter because of dark choclate of two layers and a milky layer in betwwen.It was not sufficient to reduce the strong choclaty flavor which seemed like an Overdose.There is no much variety in flavors like other brands.Eventhough it have quite a few different kind, its not at all able to create good impression on me.There is no good balance of flavor.About quality, it is average Not at all like they show in ads which are highly exposed .Then when it comes to packaging, I dont find any new methods just like other brands , it is quite similar.Be unique like Gourmet Cookies, happy holidays etc.More creative way of packing is required to attract customer than traditional simple packaging.So since the Cookie industry always growing, new variations are required from OREA brand end to be a healthy competitor to others.