Hair oiling is an age-old traditional habit of Indians. Hair oil is perceived to provide benefits of nourishment, strengthening hair, faster and better growth and reducing the problem of falling hair. Some consumers perceive that massaging hair oil has a cooling impact on the head Parachute has a market share of more than 50 per cent, Hair & Care (20 per cent), Parachute Jasmine, Parachute Lite & Parachute Dandruff Solutions (12.5 per cent), Mediker (100 per cent) and Revive (100 per cent), respectively.Raw material costs went down by 27 per cent. During financial year 2001, retail prices of Parachute were reduced by 24 per cent over that of the previous year.Parachute is the market leader in the coconut oils market with a share of over 50 per cent. Of the one lakh tonne per month coconut oils market, two-thirds is loose market and the balance is branded. Of the 5, 000 tonne per month branded market, 1, 500 tonne is the market for flexi packs (or sachets). The total size of the branded coconut oils market is Rs 700-800 crore. The bottle to pouch ratio in coconut oils stands at 1:2..