Not all people like its natural coconut flavor and fragrance like me. Few people simply cant stand its distinctive smell or taste. using this product hairs became very sticky. Also begins to stink from hairs. in a way, coconut oil still proves useful in fighting cold, albeit indirectly. we need protein for hair growth and tissue repair, and carbohydrate to primarily fuel our brain function and bodily activities, but coconut oil doesnt provide us with any protein and crab. Its a 100% fat.