Fact - is beer a good conditioner for hair? yes
Fact - does this shampoo reek of beer? yes
Fact - does it’s bottle resemble a beer bottle? yes
Fact - does it’s color match beer? yes
Fact - should you apply it to your hair? not if you are not a fan of bald look. seriously, once I started applying this shampoo, my hair fell like crazy. I was literally driven to despair within 2 weeks. then I decided to use it as shower gel. Not sure if it caused any hair fall from my body. Wouldn’t mind if it did :P