I have used a lot of deodrants but I used to follow a single brand axe before I met with park avenue good morning. To be honest this is the best deodrant I came across. The design of the bottle and the shape of the bottle is cool and the fragnance of this deodrant is like out of this world, and trust me it does attract females too ( as I was in co ed shool) , its a great competetor against axe dark chocolate and wild stone. Not only this it is not costly as axe deodrant. I would rate this deodrant 5 out of 5. And would also love to recommend every single guy out there.