This is a brand new product launched recently by park avenue. But nothing can be compaired with gillete. The best thing about this ahaving foam is its menthol cool that freshens up face, it makes a lot of foam and it softens beard and moustache vrey quickly. The price is also very reasonable. I have been using it since past 1 years with no facial problems like pimples and no rashes, its completely fine for any kind of face. If you dont belive me just give it a try, you will feel way better and smoother shave. I ll recommend this to every one for use.