Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper. The wrapper features a young girl ( an illustration by Everest creative Maganlal Daiya back in the 1960s) .[5]
The low price is another important factor in Parle-G’s popularity. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. A more common 80 gram snack pack is sold for as low as 15 cents .( 5 INR) at Indian grocers, and 40 cents at major retailers. By 2016, smaller 56.4 gram packs were being sold as ten for one dollar at Indian grocers in the United State
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