The best way to describe it, is by breaking the Pulse Journey into the mouth in 4 stages. ( as already explained in some of the below answers ) : Stage I - Sensational Kacchaa Aam Flavor Stage II - Slow emergence of the powder ( which happens to be in between the candy) into your mouth Stage III - Phenomenal burst of Amchur into your mouth. Stage IV - Sweet taste when you reach the end of the candy.