1: -) Natural ingredients.
2: -) Deep Black shade .
3: -) Though best suited for use on waterline, it works well on lower lash and for tightlining as well.
4: -) Smells great - just like pure100per natural kajal.
5: -) It does not cause any irritation to the eyes.
6: -) Sturdy, travel friendly packaging.
7: -) Decent staying power, it stays up to about 4hrs or so.
8: -) It does not smudge around the eye and easy to remove.
9: -) Inexpensive and smooth application.