Actually it is eay to fool people in a semi educated country like india in the name of’ Bhakti’ or’ Faith’ .These aurvedic companies cheat people by the name of faith.The dant kanti tooth paste does not have courage to produce any material data safety sheet(MSDS) to declare the safety of the ingredients.It contains lot of aurvedic ingredients are good to control gum infection then why they use triclosan, a broad spectrum anti bacterial agent with proven carcinogenic effect(Colgate tooth paste also uses this material).The dant kanti also contains a preservative named sodium benzoate and contain too much abrasive.that’s by I give only 1 star forhis cheat.