I have used many brands in the past but I am using Dant Kranti since 1 years now.Product is good as my experience.I was a little worried, since I have sensitive teeth and was on medication. Dant Kanti made me forget all the discomfort. My kids enjoy it’s great flavor.I do not get my kids to brush forcefully with dant kranti. The best part is that it is Ayurvedic and by an Indian brand, So go for it and give it a try.