For me this is one of the best toothpaste I have used in my life till now because of its benefits like protection of teeths and long life to gums and teeths. It fight against dental problems like pyorrhea, bleeding and swollen gums, sensitivityand yellowing of teeth and to help to protect teeth from bacteria. You can say mostly it got famous becausr of tag line of ayurved and baba ram dev as ambassdor but believe me it is truly good