First l want to congrats the patanjali brand due to it made all the product in India with an effordable price.This is a toothpaste that work very gently in the bleeding gums.It recomended to use two time in a day but I use only one time and its very nice.As it is not good in taste but it effective for gums.The dantkanti have a demerit that it does not remove the spot of yellowing teeth.Also it has a mistake that it did not mixed uniformely.It is also effective for pyorrhea and fight against germs .As a ayurvedic product me and family also use this life time.