I started using it after I tried swami ramdevs pranayam and asana for some other ailments, since I was suffering from bad breathe problem, so I thought I should give it a try because their pranayam and other asans have given me relief in my other ailments, so I bought it, it was seventh day after using this toothpaste one of my colleague who was suffering because of me, told me that he does not get uncomfortable working near me, as I do not smell bad, it was such a relief, in the starting I do not like this toothpastes taste, because I used to of other brand, that taste good but was unable to treat my problem in years, but after using it sometime I start liking the taste of this toothpaste.
Finally I got something that does not market their product with the help of celebrities, and it really works, I personally think that like their pranayam and asans swami ramdev have mastered this field as well.