Earlier I used to use branded tooth paste, but when Patanjali tooth paste was introduced into market I am using this herbal toothpaste past from five months. My tooth condition is greatly improved and stenghtened my tooth root.since it is made completely from herbal source.When brushing it doesnt foam much and it is safe since it dont contain any chemical preservatives.The price of this toothpaste is offordable and packing is excellent.Definitely who are dental concened from children to old people, this is a much buy tooth paste