I was using colgate since my childhood. One day my brother brought this Patanjali dantkanti toothpaste and suggest me to use it. I used it and found - Oh my god, I am missing something great. Now I am using this dant kanti regularly. Bye bye - colgate . Dant kanti gives a perfect cleansing effect. Although the fog is less, but it is effective. Flavor is simple and it definitely improve the teeth and your breathe. A excellent product with value of money and aboveall, it has a great satisfying tagline - It is natural.