All the products of patanjali in a short span of time became the part of every households. Huge marketing skills are behind these products. Patanjali just complains about the other products of popularity in the market who are there for decades. Patanjali shampoo is not up to the criteria they promised as I am using it quite a good time. Results are not as other shampoos as my former brands used. Not a good foam over the hairs at all so coverage for treatment is not good. Frange is also not as other shampoos there. Only marketing can not make a product popular. It should also be effective. Some of my friends also complaints same thing. I am not a recommender of this product.