If you are expecting this honey to be different than any other honey in terms of taste or flavor, then I have some bad news for you guys.! This honey is no different than other honey available like Dabur, pure honey etc. But being said that it is pure and 100% natural, I recommend this honey for people. But trust me Dabur honey is better than this one in terms of taste. Now it says that it is pure and 100% natural. That is the only reason why people should be using it. But the taste does not support this statement. It is as same as other honey brands available in the market.