The case study explained by you is a very interesting one.here we can see 4 major sectors where paytm is getting benefited .against my better judgement I fellin the trap of huge cashbook on a exercise cycle listed.paytm throw online shopping of mobile phone , home decor , bag , shoes clothing of men and women at paytm .paytm eases buying electronic online paytm offers amass colle5 of mobile and accessories home appliances computer and accessories storage pendrives external hard memory cards camera etc.