SINCE 1991 WITH IRCTC LAUNCHING IT’S E-COMMERCE PORTAL FOR ONLINE TICKET BOOKING, THE ERA OF ONLINE MARKETING/E-MARKETING BEGAN IN INDIA.
TODAY THE E-COMMERCE SECTOR IS ESTIMATED TO REACH RS. 211, 005 CR BY DECEMBER 2016. INDIA IS EXPECTING TO GENERATE$100 BILLION ONLINE RETAIL REVENUE, BY 2020.
PAYTM LAUNCHED IT’S OPERATION IN INDIA IN 2010. STARTING FROM MERE MOBILE RECHARGING & BILL PAYMENT, NOW IT IS COMPETING AT PAR WITH OTHER ONLINE GIANTS LIKE FLIPKART, SNAPDEAL, AMAZON. EVEN BUS TRAVEL, TRAIN TRAVEL, MOVIE TICKET ETC. ARE DONE WITH EASE AT PAYTM.
THE BEST THING ABOUT PAYTM IS IT’S CUSTOMER SERVICE. STARTING FROM PROMPT ON-TIME DELIVERY MECHANISM TO COMPLAINT HANDLING, AFTER SALES FOLLOW UP, CONSUMER GRIEVANCE REDRESS ETC. ARE BEST CLASS IN INDUSTRY.
IN A HIGHLY PRICE-SENSITIVE MARKET LIKE INDIA, PAYTM HAS IT’S OWN MARK IN TERMS OF VALUE ADDED PRODUCTS AND LUCRATIVE OFFERS. TODAY ALMOST IN EVERY CATEGORY OF IT’S PRODUCT PORTFOLIO YOU WILL SEE SOME OFFERS ARE THERE FOR YOU IN TERMS OF CASH-BACKS OR DISCOUNTS.
ANOTHER MAJOR FACTOR IS IT’S SMART DISTRIBUTION NETWORK, WHICH SHIPS THE ORDERS TO IT’S CUSTOMERS WELL WITHIN THE DECLARED TIME PERIOD.
THE PAYTM SITE IS A TRUSTED ONE WITH HIGH LEVEL SECURITY. EVEN IT’S MOBILE APPLICATIONS ARE PRETTY COOL AND USER FRIENDLY. EVERY INFORMATION YOU CAN GET THERE ON FINGER TIPS WITH A SIMPLE TAP AS COMPARED TO OTHER ONLINE SHOPPING APPS.
MY SUGGESTION FOR SHOPPING THROUGH PAYTM IS HIGHLY RECOMMENDED. YOU CAN PURCHASE EVERYTHING OF YOUR CHOICE BLINDLY WITHOUT A SECOND THOUGHT. SO MAKE A LARGE OUT OF IT THIS SEASON OF CELEBRATION IN INDIA. GOOD LUCK.