Till date I had got 5 items from pepperfry.com. Here is my experience :
1. Got all products without any damage
2. Good discount were given
3. Tracking system is good but takes a day to reflect
4. Refund of cash is not given if product is not available, thats quite bad.
5. 7 days shipping some times I had to wait 10 days to get the item
6. Customer service still needs to improve
7. Discounts not applicable on COD. this might make customers go away!
Overall I say good site to shop and get items I you have patience to wait for the delivery.