So you’ve seen ’at-home’ Bollywood hunks ’bikini’ bimbettes and awkwardly cricketers eh? Now its the chance of global football stars to entice you towards ’’soft’’drinks. ’’’’Soft’’’’ because a pH nearing 2 is soft on virtually nothing.
Drool on baby!
If you have not seen the ad already, lemme tell you what happens - Thierry Henry, Fernando Morientes, David Beckham, Raul Gonzalez, Ronaldinho and Robetro Carlos (phew!) are playing beach-volley when a group of surfers interrupt our obscenely earning ’heroes’.
Now measly surfers are not supposed to mess up with footballers whose combined income is more than the GDP of a small African nation. What’s more, the idiots pull the net down and hurl the ball onto the sea. What follows is a series of full-blooded fancy kicks as they play ..um..surf-ball. The camerawork is great and so are the kicks. Full marks for drool-value.
Like most pepsi commercials, this ad is pretty long but there are so many stars that except probably Mr Beckham, no one really is onscreen for more than a second. You will never find Morientes except when you really watch out for him. But he must have got used to this kinda treatment on the Madrid bench by now.
For Pepsi, this ad is nothing but another in a series of big-budget commercials. And I think indirectly, Real Madrid will benefit more from it - all the more important as they are presently trying hard to grab the elusive Asian marketplace.
So will this ad make me drink Pepsi? Lemme think ... nah...probably nothing will. Maybe Jennifer Love-Hewitt offering me one on Hawaii beach...