When was the last time you bothered to check the MRP on your cold drinks bottle ? When was the last time you matched the MRP against what you paid ? When was the last time you got bugged about the fact that you are paying more than the MRP at your local cinema hall, paanwalla’s shop, restaurant or even 5 Star Hotel ? Probably all the answers to these questions are ’’I don’t remember’’ - I wish I could tell you that you should not be alarmed but fact of the matter is on a basic estimation a restaurant with a company provided freezer and electricity paid by the respective beverage company earns upto 3500/- Rs extra due to the excess amount charged over and above the MRP of the bottle.
In other words you help contribute Rs 42000 to the local shop due to your generous ways. Irritated and cheated to the limit - thats what has set me to write a series of articles on the MRP issue at this very site. Possibly this will help people seek redress on the issue and you never know public opinion has a way of growing and escalating to the point that companies and government departments jump up and take notice.
Article 1
The MRP issue on beverages hurts to say the least . The important point is that who does this hurt in the long run ? - The Dealer - certainly not - he gets paid for the freezer, the electricity for cooling, and of course his margin. - The Beverage Company - certainly not - if he clamps down on such activities his products will nto be stocked by dealers and if you believe that the Paanch! Campaign from Coke was a step in the direction of educating customers it didnt help one bit because you are still paying Rs 6 for a Rs 5 bottle of beverage. And of course the beverage companies shout from the roof top talking about helping in the arrests of dealers overcharging on MRP.
Only point is that I don’t remember the last time I heard of any beverage company being involved in the arrest of corrupt dealers. - The consumer - You Bet!The average beverage drinking consumer easily shells out an exces of Rs 250 per year on beverages - not a small amount for every consumer. Coming up in the next article - How do u seek redress on the same ? Hope u will be back - after all this has significance for one and all